- SEO Keywords in the Meta Tag
- Why Keywords?
- Being Specific
- Keyword Brainstorming
SEO (Search Engine Optimization) Meta Keywords Tag
Choosing the right keywords for Search Engine Optimization can be difficult task but Unlimitedwebdesigns.com is here to lead you through the process. General keywords are not a good way to start because they will not rank easily. The best way to start off is by focusing on more specific, product or business related keywords
For Example: Lawyer vs. Lawyers in Miami, the second Keywords, Lawyers in Miami narrows down my clients and helps the people that are looking for me to find me faster.
META Keywords Tag:
While it may not help in search rankings (Specially Google) its accuracy and proper usage causes no harm. Other Search Engines like Yahoo and MSN might look into this tag to rank web pages. Although its weight and importance has been decreasing over time. (Due to Spam, as people used to spam this tag a lot, so the search engines started ignoring it)
Tips for writing the meta keywords tag:
- Use only those keywords that are directly related to the page.
- Make sure you do not spam this tag by entering 40 keywords. 5-15 keyword variations (maximum) are ok.
A great website should have good content, and helpful information. When you start to write the content for your web site take a minute to think about the purpose of your website and what service or products you’re going to sale. Once you have this clear think of keywords your customers will type in the search engines when looking for this product, than narrow down those keywords to 3 or 5 that are that most important to you and related to the product and what you want to write.
Now start writing your content and keep in mind those 3 or 5 keywords. Since the keywords you chose are the most important for that page than you will write your content using those keywords, and also use them within your Keywords Meta Tag. This will show the search engines that you are really trying to give out helpful information about your product and this will help you rank better in search engines.
We need to be more specific and by specific I mean that in your keywords you target a certain audience, project, or geographical area. Remember that people are not using single keyword searches. When a future client is looking for your type of business they type in things like this:
- “Lawyers in Miami”
- “Free Shipping Printing Company”
- “Web Site company in Coral Gables”
The easiest way to brain storm is to think like your customers. Think about what your customer wants, needs, and is looking for. This way not only are you being specific but you are direct about what you have and what you are offering.
Another way to brainstorm is to look up your search phrase and see what other web sites are competing for that word and what other words they have that are related to your business.
The next step is to see how many people are actually competing for that keyword. The best way to do this is to simply search your keyword on Google and write down how many results that keyword gave you.
For Example if you type in “web sites” you get about 732,000,000 results. This means that 732,000,000 companies are trying to rank for this keyword. The more sites that compete for that keyword than the harder it will be for your site to be in the first positions. Take into consideration that a good search phrase contains 3-6 relates words.
Keyword density plays a big role in search engine optimization. The idea is that the keyword you chose for that web page appears in the content. Add that keyword prominently throughout the web site but don’t over do it. If you put the keyword in too many times this is called keyword stuffing and that is not good for your website.