What a SEO company must do
SEO is an abbreviation for "Search Engine Optimization" Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, there are a few unethical SEOs who have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.
SEO FirmS need to use the latest tools and techniques that allow clients to rank higher in the Search Engines, increasing their Website traffic and therefore, increasing their sales and visibility in the web. SEO packages are the perfect companion for a website.
Many Search Engine Companies combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEO's will promise to rank you highly in search engines, but place you in the advertising section of the engine rather than in search results. A few Miami SEO will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam does not work, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
Beware of SEO's that claim to guarantee rankings, or that claim a "special relationship" with Search Engine Companies, or that claim to have a "priority submit" to Search Engine Companies . There is no priority submit for Search Engine Companies. Google clearly states in their Guidelines: "Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever."
How Can SEO help your Business?
These are some basic things that a Miami SEO company can combine in their packages to improve the website:
- In Depth Keyword Research
- Optimization of Title, Meta tags and H1 tags
- Other "On Page" optimization
- W3C Validations for Home page
- HTML source code Optimization
- Creation of links directory for maintaining reciprocal links
- Robots.txt Creation and Optimization
- Google XML sitemap creation and implementation
- Editing Content. We're expert in Miami SEO - (We do SEO research too)
- Image and Alt Tag Optimization
- Monthly Reports
- Blog Syndications
- Social Media : Facebook, Twitter, MySpace
- Press Releases
- RSS Feeds
- Video Optimization
- Creation of new content by our professional Copywriters
More information about Miami SEO