SEO: Balance text and graphics

We strive to create nice looking and most of all effective web designs to our clients. One tip to accomplish this, is to set the right amount of text and the right amount of graphics within a web site. An effective Web site design should have a good balance between HTML text and graphic images.

This is a mistake we see very frequently when we review other websites that are interested in performing an SEO campaign. There are 2 types of websites that face this problem:

• The first one, is the kind of website that has a beautiful layout, but it's so loaded with images and effects that is practically impossible to add any content to the design.
• And the second, which represent the opposite: websites with loads of content, but poor graphics and images.

From an SEO point of view, you always prefer to have more content than images, as text is actually indexed and can be read by the search engines; whereas images and graphics cannot be interpreted by search engines. However, the whole point to create a web site, is to convert visitors into customers, but a site with too few graphic images may not communicate trust, credibility, and professionalism.

You would like to contact a Miami Web Design Company that truly understands the concept of creating and optimizing a web site, so you do not have to completely change your web site or invest more money later on.