What is Your Reputation Worth?
Search Engine Reputation Management
Attached is the Search Engine Reputation Management (SERM) campaign for your review. Please review the entire document as it details our strategy for displacing the negative content on Google, Yahoo and MSN, and the creation of positive search results we look to promote when searching for “American Debt Foundation.” With the outbreak of the internet and the massive generation of blogs, anyone with internet access has the ability to publish slanderous material about you or your company online. Disgruntled employees and even competitors can post lies, rumors, and defamatory articles. Websites such as Ripoffreport.com, complaintsboard.com, and several other complaint websites get top rankings in the major search engines.
These negative remarks could immediately tarnish a solid reputation you probably took years to build.
OBJECTIVE
Our objective is to position and adapt the positive search results to tell the story beneficial to the reputation, professional interests and career of American Debt Foundation.
Our mission is to work hard to obtain positive listing for our clients to the first pages of the major search engines. Only about 10% of internet searchers go past page 1 on the search engines for results, and of that 10%, the percentage is even lower for the searchers that travel to page 3. Our goal is to replace the negative findings, with positive and well crafted press for our clients.
STRATEGY
When dealing with online reputation management, we understand it is important to track and optimize. We will track everything that is written about your company and keep tabs of fresh content surfacing. We also monitor Google Alerts, Yahoo Alerts, RSS feed subscriptions to search results like Technorati, Yahoo & Google News, BlogPulse and monitor social media through tags through sites like tagbulb.com and digg.com
When it comes to Internet marketing, Search Engine Marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The main methods that yield positive results in SEM are: Search Engine Optimization (SEO): SEO is classified into two core activities, on-page optimization and off-page optimization. The idea is to attempt to improve rankings for relevant keywords in organic search results by improving a web site’s structure, content, and relevant back-link count. As a result of the organized method of accomplishing these tasks, the search engines recognize the site as relevant and popular thus increasing its ranking for the targeted keywords.
OVERVIEW
Full Search Engine Reputation Management for all Major Search Engines.
Original Content Development
- Creating business profiles on well established websites
- Creating “micro-sites” on domains provided by client
- Development of sub-domains on existing sites
- Optimization of video content provided by client. (content NOT included)
- Create new positive content through blogs, press releases, websites,social media, etc. ( all professionally written)
Link-Building
- Organic link building
- Social media links
- Directory submissions
- Article Syndication
- Press Releases through PR.com and other reputable news organizations
- Forum / Blog Participation, Links from Blog Posts
- One-way link development
- Links from social networking sites
Additional Benefits of above
In addition to pushing the objectionable search results off the first page, the above strategy offers you an important additional benefit. Because we are able to TOTALLY control the content, we can mold the images of “ American Debt Foundation ” in a way that creates the best overall perception to clients, prospects and to the general public. The overall impression will be created by many positive sites combined to impose an online environment most conducive to the furtherance of a positive image, reputation, career and future prospects for American Debt Foundation.