5 LinkBuilding tips
verybody in the SEO Industry knows that getting links to a website is one of the hardest, yet important, things to do in order to have success in the search engines.
I believe that a company's goal is to make a website authoritative, not only for SEO purposes but also for branding and marketing reasons.
One way to achieve this is by getting links to your site. But not just any kind of links, like the ones you get if you submit your site to many irrelevant directories, I mean, real useful links.
The weight search engines place in the so called "off-page optimization" is real high, and not having the tools and information to get quality links to your website can be crucial in order to achieve high rankings and traffic to your site.
With that said, I would like to share some of the most known and effective ways to attract links to your site, here is the list of tips for linkbuilding:
- This can be considered as an old school technique, but is the first one that I recommend: Find who is linking to your competitors. Try to get them to link to your website as well.
- Optimize your existing links: You should try to get the most out of the incoming links you currently have. Contact the webmasters of those sites and ask them to modify the anchor text that contains relevant keywords.
- Search for websites that already mention your business name or URL, but haven’t linked to your website. Search in the search engines for your brand, and identify potential link partners.
- Get into relevant and trusted domains: I recommend the Yahoo directory, best of the web and business.com
- Find and submit to relevant niche directories. Those can be good to drive traffic to your website as well.
