Keyword Do's and Dont's

Submitted by admin on Mon, 08/10/2009 - 02:00

SEO Keywords Do’s and Dont’s

What to do and not do with your Keywords

Do’s	Explanation
Keywords in URL	Once you have determined what you want your website about try using your keywords in your URL. This gives your keywords more strength. If you have a Sub Category than your URL should go like this: www.mysite.com/keywordsforthiscategory.php Please see: SEO KEYWORDS
Keywrods in Title Tag <title>KEYWORDS IN TITLE</title>	This should be from 60 to 65 characters that is about from 5 to 7 words. This title shows up on the top of all browsers. They should be placed in order of importance from left to right. Please see: SEO TITLE
Keywords in Anchor Text	When it comes to inbound links the anchor text is extremely important. When other people link to your page tell them to link to you with your keywords. This way not only can people go to your website but they can go to your website looking for a specific subject and it generates traffic. Please see: SEO LINKS
Keywords in Content	Try to write your keywords into the content about 3 to 7 times depending the length of the content (3 – 7% of the content should be your keywords). Make it look as natural as possible this way it won’t be considered spamming. Please see: SEO CONTENT
Keywords in the begining of your content.	Using your keywords at the beginning of your content gives your keywords more strength. Remember a Google bot reads from top to bottom, from left to right. If it sees you mention your keyword on the top than its going to say “hey this page really talk about “your keyword”
Keywords in Headings	Also known as <h1> and <h2> tags are used to describe what your following text is about. Use your keywords here but make sure will actually be writing about that topic. Example: If my keyword is Miami web design <h1> Miami Web Design</h1> Here I will write about Miami Web Design. Please see: SEO Basics
Keywords in <alt> tags	Alt tags are basically the name you give that image. This name should be given by what the picture shows and if you can use a keyword in there much better. Since spiders can not read images they do read text. In this case the <alt> tag.
Keywords Meta Tag	Google does not rely on the keywords you have entered in the <meta name=”Keywords” content=”KEYWORDS GO HERE” /> but on the other hand Bing and Yahoo do. Put in the keywords you have on the <title> and the ones you think you might have left out. Please see: SEO KEYWORDS
Keyword Prominence	Keyword Prominence measures how close to the start of your content / text your keywords are.
Keyword Density	Keyword Density measures how many time your keyword shows up in your text.
Keyword Proximity	Keyword Proximity measures how close those keywords are to each other.
Keyword Stemming	Some keywords are considered related to others. For example if you use the “dog” it is possible that in SERP’S you can show up for dogs, doggy etc.
Dont’s	Explanation
Keyword Misspelling	Spelling errors are very common you might want to use them but it is not recommended because to the people using your website or looking into it this does not seem professional. People will think that you don’t even know what you are talking about. So use them in the meta keywords tag but not for actual content that will be on your site.
To many Keywords	Try to specify your keywords. Use your product, location and audience too narrow down keywords. This way you find only the real important keywords and give them strength. If you use to many keywords than they won’t have individual strength and it’s not as likely to rank for them.
Different Categories same Keywords	Having different categories gives you the opportunity to rank for different keywords. Having the same keyword for two pages will make these pages compete against each other and take away keyword strength.