Keep focused content for SEO

For years, the phrase "Content is King" has been among the SEO World. The interesting thing, is that it stills seems to be true. The reality is that a web page without unique and valuable content is probably going to face serious problems trying to rank well in the search engines, at least for competitive terms.

However, you need to keep your content focused within your site: the content in your web pages must appear to be focused on a number of specific keyword phrases. This is a good practice from both SEO and usability.

When you present a web page to a user with loads of different content, it's probably that the user might not want to take a look at all the content, and you may be wasting a lot of opportunities to convert those visits into clients. The point is that you shouldn't saturate the visitor with many information at once in a single web page.

Instead, you could split your content and make it focused on a number of specific keyword phrases. I would estimate that 4 to 5 key phrases per web page is a ok, depending of course of the competition for each key phrase, it could be less.

I believe that keyword density is not as important as it once was, but you can always use keyword density analyzers to help you determine if your content is focused, and to check how many times you have your keyword in your web page. This is still useful to verify that the content of a web page is focused for your specific keyword. Please note that no one knows how search engines determine keyword density.

That's the reason why I recommend not to pay much attention to a percentage of keyword density, and don't try to manipulate your content in order to being in an 'acceptable range' of keyword density. Always remember, write naturally focused content, first for the users and then think in the search engines.