Geo-Targeting and Local Search Optimization

Submitted by admin on Mon, 02/23/2009 - 03:00

Geo-Targeting and Local Search optimization has been growing a lot over the last few years, actually, it's an emerging SEO trend that every company should be aware of. So, what's Geo-Targeting anyway?

Google identifies when you are searching for a specific product in a specific location. For the purposes of this example, I'm going to be working with the query: "Miami Limos".

When I type that query into Google, the following results show up:

Geo Local

This appears at the very top of the search results! So, people might be actually be looking at the first "geo location" listing, instead of the first "natural" listing. Conclusion: Geo-location is now vital when establishing search tactics.

Comments

Silk Ties

Submitted by Anonymous on Mon, 11/30/2009 - 09:47.

Hi
 
I have always wondered on how GEO really works, how it helps to gain more local based visitors, and increases sales by this. This is really a good thing GEO is a must factor for any one who are using SEO locally.
 
Stacy

Freelance programmer

Submitted by Anonymous on Mon, 11/30/2009 - 09:47.

I use this for some of my SEO clients, and get HUGE results a lot more quickly than aiming for natural rankings. The other thing to bear in mind too, is that you can register any business address you have, so if you have two garages where you keep your limos, plus one office, that can equate to three ‘local business listings’ – which if they all get on the first page gives you a massive advantage over the competition.
 
Just ensure you use the most searched for keyword term in the title field…