Blogs

1. You need to discover the best keywords.

Make a keyword research and find the right ones with the best searches.

2. Find, read and learn what your competitors do.

It includes the quality and quantity of incoming links, pagerank, keywords used in the titles for their pages, keywords used for anchor texts,

3. Create interesting and linkable content.

Hello, We think that Google is updating the page rank in August, so all results will be "dancing" these days
Google Last Pagerank Update: 02 April. 2010
 
 
 

Accent or not Accent?
Cafe or Café, that's the question.
It depends on where are you targeting.
If most of your  possible customers are in the states, we should use the non accented version, because most of us keyboards doesn't even have the accented characters. If you are tageting international customers, you should use non-accented keywords in titles anyway, but you should include accented version inthe page content.

One of the most important things an SEO should do is have control over the 301 redirects.

301 passes the page rank from an existant or cached url to another one it they're SEO friendly.

Depending on the webserver your're using there are different ways to do it:

301 IIS Redirects

Using the console, copy IsapiRewrite4.dll and IsapiRewrite4.ini to anywhere on your inetpub folder.

Edit IsapiRewrite4.ini and add the redirects:

RewriteRule ^/index.php$ / [R=301]

This week, Google is changing their GUI (graphical user interface).

The main changes are the addition of the left bar, but it's also targeting by default using the local place of the user.

For SEO, this represent an interesting challenge, most of the scripts and software became obsolete because of the new gui, but also because it gives more importance to fresh content, twitter and social media.

That should be combined with the new Adwords tool interface, that present a slightly different data from the old version.

Did you know that google has more than 500 different products and services?
Here is a basic list updated on Jan 2010:

Google Started to use the site speed in their alghorithm. If your site response time is small, you have a better page and your user will have a better experience, and then better rankings, With this algo change, Google wil also penalize websites that waste their spidering times in waiting for response.

How can you know if your page is fast or slow? How can you improve your site speed for SEO?

You can use various tools:

Facebook finally passed over Google in the number of visitors, and page views per user, Facebook became the #1 page in the US. This can rearrange the rules of advertisment on the internet.

Data taken from Alexa

My clients often ask about the best strategy between SEO (organic) and SEM (Paid pr CPC Results)

I think SEO if the best option in the long term, but if you want to have visitors in a rush, you should consider Paid Results.

Take a Look of this analytics image:

As you can see, the visitors coming from paid results vanishes after the cpc campaign ends, while the SEO organic results lasts.