In a latest report released by Adobe, Cyber Monday hit a new record of $6.59 billion in sales, making it the largest U.S. online shopping day ever. In comparison, Black Friday and Thanksgiving Day brought in $5.03 billion and $2.87 billion in revenue respectively. Mobile set a new record representing 47.4 percent of visits (39.9 percent smartphones, 7.6 percent tablets) and 33.1 percent of revenue (24.1 percent smartphones, 9.0 percent tablets). Smartphone revenue specifically grew 32.2 percent from last year, reaching $1.59 billion, a new all-time high. For purchases made on smartphones, Apple iOS led with average orders of $123, in comparison to Google Android at $110 . Top retail promotion drivers: Search drove the majority of online sales on Cyber Monday at 41.7 percent (paid search at 22.9 percent, organic search at 18.8 percent). Direct traffic and email drove 24.8 percent and 24.9 percent respectively. Paid search saw the strongest growth at 8.3 percent year over year.